Profile Summary

• Result-oriented Professional with 5 years of rich experience in Market Research and Analysis across multinational clients such as Volkswagen Group, Skoda, Audi and Porsche
• Managed Comprehensive Market Research to successfully guide and influence sales and marketing decisions
• Keen analyst with efficiency in gathering requirements of multiple stakeholders (at strategic & tactical levels), followed by translation into functional specifications as well as provisioning of suitable business-driven reports like Total Market Forecast for the Entire Year, NSC Monthly Report and Ad Hoc Reports
• Displayed a valuable contribution by studying Macro-Economic factors affecting Indian Economy (GDP, Inflation Rate, Interest Rate, Exchange Rate and so on)
• Played a key role in organization and execution of PR (Planning Round Session) in 2013
• Received appreciation letter from the Head of Group Corporate Strategy & Processes – Volkswagen Group for exceptional performance and contribution in the areas of Reporting, Forecasting, Market Planning and supported brand Porsche during initial phase

Team-based management style coupled with the zeal to motivate peak individual performances; possess knowledge of market research in domains like Automobile & FMCG with key clients like HUL, KCL, Nestle, J&J and ITC

Professional Experience

Volkswagen Group Sales India Pvt. Ltd., Mumbai as Assistant Manager                                                2011 - 2013

Group Corporate Strategy & Processes                                          

Key Result Areas:

• Part of 5 member Team of Group Corporate Strategy & Processes; preparing a comprehensive Market Report on a monthly basis and studying Total Market Development
• Preparation & study of Market Share of different segments, body styles, manufacturers and capturing new launches
• Identified market trends and participated in strategic planning and market forecasting in Passenger Car Market Development and Segment Share Development
• Prepared Total Market Forecast and got buy-in of group brands; analyzed the seasonality and prepared monthly Segment Forecast Report for brand Volkswagen
• Prepared the final summary draft of Planning Round Session India (total market and each segment analysis, development)
• Performed Detailed Analysis by manufacturers, by segments, by models and analyzed trends, framing premises/rationale for shift in preference of fuel
• Played a key role in Board Presentations providing full support for Supervisory Board Meetings (analysis, presentations and so on)
• Prepared ad hoc reports which includes Benchmarking Study, Price Analysis, Car Park Analysis and Sales Analysis
• Tracked all the new model launches as well as expected launches in India; reported to SIAM

AC Nielsen as MSci Executive – Measurement Science (Diagnostics / MKQA)                             2007 – 2010

Key Result Areas:

• Acted as key point of contact for explaining coverage related issues of the client; conducted coverage analysis along with other data diagnostics  
• Worked on factors that affect coverage levels involving identification, quantification and monitoring of primary causes and industry coverage levels (Quality Monitoring Report)
• Provided counseling on data related matters to Clients, Management and Associates
• Coordinated with Client Solutions Team to develop creative data solutions that effectively fulfill the clients’ business needs
• Performed Detailed Data Diagnostics and assisted Client Solutions Team for meetings & presentations
• Acted as a Core member of the team involved in ‘Query Resolution Improvement’ Project and streamlined the engagement model between stakeholders involved in client query resolution
• Improved KPIs for client query resolution via improvement in query resolution cycle time and reduction in client complaints

Internship

ICICI Lombard General Insurance Ltd.                                                                                     6 weeks

Poject: Market Research on General Insurance in SMEs

Education

• PG Diploma in Business Management (Marketing & Finance) from Birla Institute of Management Technology, Greater Noida in 2007

Functional Expertise

• Requirement Gathering and Data Analysis
• Industry Specific Secondary Research
• Report Creation
• Competitor Analysis
• Total Market Forecast

Extra-Curricular Activities

• Member of the People’s Matter Editorial Team in Nielsen
• Member of the team organizing socio-cultural event 'SPICMACAY' in college

Participated in Shiamak Davar’s ‘WINTER FUNK’ show